How to Brace Your Business for the Information Explosion

March 7th, 2018 - Category - Cloud Computing

Information explosion

As we race further into the 21st century, we face 21st century problems.

One of the new and more unique business challenges of this century is data storage. The information explosion, data deluge, or as it’s more affectionately known: datageddon, are all terms used to describe the worlds’ exponential increase in data creation.

Currently speaking, the world generates an unfathomable 33 billion terabytes of data every second. At this rate, we are heading towards a future where data will become more of a precious commodity than it is today.

How Did it Happen?

It was the advent of the Internet of Things that turned our data consumption from a trickle into a flood. Smartphones, tablets, cars, smart fridges, they’re all collecting data, which is why over 90% of the world’s data was made in the last few years.

We are surrounded by connected devices, so much that it is believed that in seven years’ time, the average connected user will interact with a device 4,800 times per day. That is one interaction every 18 seconds.

Another factor in the rise of data is how we’ve begun to diversify it. We are breaking away from most of our data being entertainment oriented, and branching out into the realm of raw information, such as machine learning and CCTV footage.

Whether it’s the Dark Energy Survey recording information on 300 million galaxies or environmental activists informing the public on obtrusive oil and gas practises, data is growing evermore helpful, and as a result, is raising its demand.

The Effects of Data Deluge on Business

“Information is not knowledge.” Albert Einstein

Research group IDC released a report last year predicting that the world will be creating 163 zettabytes (one sextillion bytes) of data a year by 2025, and 60% of that will be created and managed by businesses.

This intake of data will of course have its own pros and cons. Businesses will be able to find useful information within their data mines that will allow them to run more efficiently and find new sources of revenue. On the other hand, managing, storing, and accessing that much data is going to be a very challenging experience. Firms will have to become a lot more calculated when it comes to data collection, utilization and location.

You might be thinking how does this affect me? Well when it comes to the day to day of data management, there are ways to store and use data more effectively. This can be useful particularly when you are trying to streamline your business processes.

How Can we Solve It?

Luckily it isn’t all doom and gloom, as the rate of data expansion has steadily risen with the improvements made in storage technology.

Earlier this year the UK-based company Integral Memory broke records by launching a new 512GB microSD, making it the first of its kind to hold over half a terabyte of data. On top of this, Samsung recently unveiled the world’s largest solid state drive that amounts to a staggering 30.72 terabytes of storage.

Even with the leaps and bounds being made in physical storage, it is becoming an outdated concept. The most effective tool used to battle this data deluge is, in fact cloud storage.

“The ever increasing demand for data can’t be ignored. Cloud based systems are the future, and their impact will be immeasurable in the years to come.”

Mit Patel, Managing Director, Netstar

Cloud computing can help businesses not just in terms of storage, but also management and accessibility. With the right application you can have complete access to all your files at all times, in any manner you see fit; rather than hunting around for hard drives and looking into archaic data archives.

Cloud computing offers accessibility, scalability and affordability. It has fast become recognised as an essential tool of today’s businesses. Without it, businesses will struggle when it comes to preventing the eventual data flood from crashing over their banks.

To understand more about how cloud computing can help your business check out our handy infographic: How Cloud Computing Saves You Money and Enhances Productivity.

Contact us today for a conversation about how cloud computing can protect your business from the information explosion.

About Michael Johnson

Michael – Head of Account Management. Michael has worked at Netstar for the last five years, heading up the Account Management Team and working closely with our clients to understand their IT and business needs. His focus is on ensuring our clients are provided the best possible advice and care to support their business goals.

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