A yearly update ritual, but what’s it like this year?

iPhone XS

Apple has had its fair share of unveilings across the last decade. 2007 saw Steve Jobs releasing the first ever iPhone.

Can you believe it has been 11 years since the very first iPhone made its way onto the tech scene?

Since then, there has been a steady release of iPhones with massive queues each year on orders for the new release. Apple have used controversial tech changes including removing the headphone jack, home button and coating both sides of the phone in glass. Users are encouraged to use wireless AirPods, Face ID and to get ready for wireless charging. This time last year, we reviewed the iPhone X with all its new features asking Is it the Business?

The hype may seem like the biggest thing to Apple users, especially as there’s an iPhone Upgrade Programme allowing users to receive new devices when handing in their old ones*.

But is the hype really there, or has the media somehow left us all out of the loop this year?

We asked fifteen of our London tech-savvy friends what they think of the upcoming release.

andriod vs. apple

In order to make things as fair as possible we asked both Apple and Android users for their thoughts on the new iPhone update. The three most common answers included noticing no difference, being “ok” and the others being unaware that there was one.

12 out of 15 would not buy the new iPhone as they either like the phone they already have, are unaware of what it has to offer and most find it too expensive for their budget to handle.

One response which caught our attention was in regard to the name iPhone XS, saying “How XS is it?”. This makes us wonder whether Apple made the right choice to call their new update seemingly extra-small. Or did they mean excess-ive?

Either way conceptions varied to whether it was going to be a normal size or jokingly compared to Raspberry Pi (For those of you wondering, that’s a teeny tiny computer). Other tech-lovers remarked how XS could mean they’re cutting corners on components to save on cost.

Is this really the case?!

Introducing the release of three new iPhones, iPhone XR, XS, XS Max.

Seems like Apple wants to continue its X series, but what’s next Y and Z?

The XR is noted to be one of the cheaper ones in the range, but still has some of the high-end specs we have come to know with Apple. However, it seems a very comparable update to the iPhone X including a new liquid retina display.

The main features of the XS and XS Max are a huge improvement on Smartphone photography with the 12 Megapixel Dual Camera, Smart HDR giving photos a high dynamic range. Portrait Mode has improved with Depth Control, especially when taking selfies. These specs are designed to pass on photography skills to the mass market and yet here we are still learning to perfect the selfie. [Let us know if you want to see the difference between Samsung’s and Apple’s best phone camera]

Those are not the only new features, as the new A12 Bionic Chip provides Apple’s next-generation Neural Engine with faster FaceID recognition, an integrated part of using the next X series of iPhones.

The phones are an all-screen design coming in 5.8 and 6.5 inches offering Dual SIM technology using a nano SIM and a digital eSIM, although according to the Apple website the Autumn update will provide this capability.

Storage options are also a huge deal. With all this new gear long gone are the days of getting around with 16GB. Now the XS and XS Max come in 64GB, 256GB and 512GB. I’m wondering if 2019 will see the release of the 1TB storage or if that is still for years to come.

Thoughts for the future…

Although relatively unannounced it will be interesting to see how well it does on the market and if anyone has taken notice of it.

iPhones are great tech to have and the future is looking bright with each new update.

As for business users wanting to invest, new specs and updates could help ease the burden of time, storage and improve workplace efficiency.  You can now allow your phone to do some of the work for you. Especially for digital users with photography needs such as improving social media pages and engaging audiences using high quality imagery.

*Note the details of the plan can be found on the Apple website. If you’re interested in more information, comment below and we’ll publish our best advice on how to choose the right iPhone for you and your business.

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